The Hult Prize at IMS successfully organized a Business Model Canvas (BMC) and Marketing Session on 18 January 2026 at the IMS Seminar Hall. The session was designed to provide participants with a strong conceptual foundation to develop, structure, and refine their innovative business ideas. It served as an important learning session for students preparing to make their innovative business more viable, refined and aligned with the SDGs.
The program focused on introducing the Business Model Canvas framework and explaining each of its nine building blocks in a clear, understandable manner. Alongside this, the speaker explained fundamental marketing concepts to help participants understand how businesses create value, build brands, and reach their target customers. The session incorporated relevant real-life examples of successful startups and established companies, enabling participants to connect theoretical knowledge with practical application.
Participants were guided step by step through applying the Business Model Canvas to their own startup ideas. The interactive nature of the session encouraged participants to actively engage in discussions, share perspectives, and ask questions, creating a collaborative learning environment.
The session was hosted by Mr. Prajwol Ale Magar and guided by Mr. Saroj Upadhya as the guest speaker. Mr. Upadhya shared valuable practical insights and real-world examples that underscored the importance of a clear, well-structured business model. His guidance helped participants gain a deeper understanding of how effective planning and marketing strategies contribute to long-term business success.
Participants gained increased confidence in shaping their ideas, refining their business strategies, and preparing effectively for the upcoming stages of the Hult Prize competition. The program played a significant role in enhancing participants’ entrepreneurial mindset and problem-solving skills.
The Hult Prize at IMS extends its sincere gratitude to its sponsors, Nepal Eco Creation, Naulo Koseli, Sittan Grills, Arksh Foods, and Edusanjal for their generous support and encouragement. Their significant contribution helped ensure the session's successful execution.
